Success of Tally as an Accounting Software – I

Friends in today’s article we will try to understand the success of Tally as an Accounting software. Well, before we begin let me just introduce ourselves. We are No.1 in Tally Training, GST Training, Taxation Training and Accounting coaching classes in Ahmedabad. We have been very successful in getting students jobs after completion of their Accounting Courses, Tally Courses, Taxation Courses, GST Courses.

How Tally was born?
Tally is a brainchild of S S Goenka and his son Bharat. Goenkas were facing problems in handling their day to day bookkeeping and accounting. So Bharat being a brilliant graduate in Mathematics took up a challenge to develop an MS-DOS based accounting software Peutronics Financial Accountant. It was a success way back in 1986. So a smart guy with an urge to solve problem became an instant success. May be someone has advised them to rename this software so they renamed it to Tally. And we have a world class brand like Tally with us serving us since then.

With the changes in technologies, Tally has coped up with the same pace of changes. They launched Windows based version when Windows were launched. When ERP started penetrating businesses they launched Tally ERP versions. And Tally ERP became rage. Their latest version Tally ERP 9 became money-spinner. Over a period of time, they also kept incorporating various taxation and compliances related modules and changes into the software. So Tally was not just used in Accounting it was used in Taxation, Sales Tax, GST related compliances also. It really made life of businesses and accounting in particular very smooth.

Very important for any software product company is to have people addicted to their software. So they did not bother about piracy. They launched education version, auditor access, schemes for Chartered Accountants. This has created a fort around them. They did wonders with such high penetration strategies.

The major change came when they pushed on Tally Training – A Training based on their software. And soon you see flourishing Tally Courses, Tally Training Institutes. There are many students vying to get themselves do Accounting Course through a Tally Course. Tally became synonymous with Accounting in many parts of the country. Many institutes launched Tally Accounting Course, Tally Taxation Course, Tally GST Course etc. Tally Courses based on various versions of Tally also were in demand. So basically, through this route the product went viral. It so became that students wanted to Accounting Course / Training will come and ask for Tally Course at the Institute or an accountant wanted to learn Taxation came to ask for Tally Taxation Course or GST Course. I think Goenkas may not have expected this much love and affection from the users.

We are no fan of an Accounting Software. But let us accept that Tally has created name for itself. And it is really praiseworthy. An Indian company, completely homegrown and has made a mark for itself in this country. In the next article, we will discuss more on this topic.

Accounting and Tally classes in Ahmedabad are so much in demand that students despite having a subject to learn are still wanting to learn more from these classes. the bigger challenge is to find the right institute to train you and hone your accounting skills.